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Consumer Behavior

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    • Category : Humanities > Humanities
    • Keyword : purchasing,Consumer,product,service,needs
    • Taught by : Seungyun Lee
    • Created By : Konkuk University
    • Offered By : KOCW
    • Date Added : 2019.12.19

    The course reviews the behaviors that consumers display when purchasingusingevaluatingand disposing of products and services that they expect will satisfy their needsThe psychologicalsocialcultural factors and consumer decision making process are main topics.

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Number of lessons: 18 facebook twitter line whatsapp kakaotalk

차시별 강의
No Contents Type & Play Subject Description URL
1. Type weblink Subject Description
  • Introduction to the Course
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2. Type weblink Subject Description
  • Overview of Consumer Behavior
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3. Type weblink Subject Description
  • Exposure, Attention, Perception
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4. Type weblink Subject Description
  • Exposure, Attention, Perception
Url
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5. Type weblink Subject Description
  • Exposure, Attention, Perception
Url
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6. Type weblink Subject Description
  • Exposure, Attention, Perception
Url
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7. Type weblink Subject Description
  • Motivation, Abilit, and Opportunity
Url
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8. Type weblink Subject Description
  • Motivation, Abilit, and Opportunity
Url
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9. Type weblink Subject Description
  • Motivation, Abilit, and Opportunity
Url
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10. Type weblink Subject Description
  • Knowing and Understanding
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11. Type weblink Subject Description
  • Attitude Formation? High Involvement
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12. Type weblink Subject Description
  • Attitude Formation? Low Involvement
Url
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13. Type weblink Subject Description
  • Attitude Formation? Low Involvement
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14. Type weblink Subject Description
  • Memory and Retrieval
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15. Type weblink Subject Description
  • Problem Recognition and Information Search
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16. Type weblink Subject Description
  • Judgment and Decision Making
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17. Type weblink Subject Description
  • Consumer Decision-Making Process
Url
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18. Type weblink Subject Description
  • Consumer Decision-Making Process
Url
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