ACU-OER

Marketing Management

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- Category : Social Sciences > Economics & Finance
- Keyword : Marketing,Business,Theory,Goods,Service
- Taught by : Hyekyu Lee
- Created By : Handong Global University
- Offered By : KOCW
- Date Added : 2016.12.26
This course introduces you to marketing theories and perspectives essential to the success of both for-profit and not-for profit organizationsThis course will use a combination of analytical and experiential methods to learn about the following topicsunderstanding consumersneeds and wantsdesigning and delivering value-added productsselecting target marketsproduct positioning and brandingand various marketing communication methods.

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Number of lessons: 15

차시별 강의
No	Contents Type & Play	Subject	Description	URL
1.	Type	Subject Introduction to Marketing	Description Overview of Marketing management	Url URL
2.	Type	Subject Market Research	Description Desirable manners for research the market	Url URL
3.	Type	Subject Customer Focus	Description Concept of customer and how to deal with them	Url URL
4.	Type	Subject Source of Volume	Description Various strategy in market	Url URL
5.	Type	Subject STP:Segmentation	Description Defines segmentation and show the examples	Url URL
6.	Type	Subject STP:Targeting	Description Showing what is the targeting and what should depend on a making choice	Url URL
7.	Type	Subject Positioning	Description What is the positioning, positioning tool and slogan	Url URL
8.	Type	Subject Product	Description Lifecycle and attributes of product	Url URL
9.	Type	Subject Service as Product	Description Service is marketability formless commodity	Url URL
10.	Type	Subject Integrated Marketing Communications (IMC)	Description How to approach and shape the promotion	Url URL
11.	Type	Subject Integrated Marketing Communications (2)	Description Staple way to publicrelations and define of sales promotion with abuse	Url URL
12.	Type	Subject Pricing	Description What kind of pricing process exist	Url URL
13.	Type	Subject Marketing Channels Retailing & Whole saling	Description Lecture about merketing channels	Url URL
14.	Type	Subject Social marketing	Description Define of social marketing and compare it with consumer marketing	Url URL
15.	Type	Subject Final exam	Description Final exam	Url URL