Skip to Contents

Marketing Management

  • Add Bookmark
    • Category : Social Sciences > Economics & Finance
    • Keyword : Marketing,Business,Theory,Goods,Service
    • Taught by : Hyekyu Lee
    • Created By : Handong Global University
    • Offered By : KOCW
    • Date Added : 2016.12.26

    This course introduces you to marketing theories and perspectives essential to the success of both for-profit and not-for profit organizationsThis course will use a combination of analytical and experiential methods to learn about the following topicsunderstanding consumersneeds and wantsdesigning and delivering value-added productsselecting target marketsproduct positioning and brandingand various marketing communication methods.

    Creative Commons License
    This work is licensed under a
    Creative Commons
    Attribution-NonCommercial 4.0
    International License
    .
    • User Rating :
    • Comments : 0
    • Hits : 381

Number of lessons: 15 facebook twitter line whatsapp kakaotalk

차시별 강의
No Contents Type & Play Subject Description URL
1. Type docunent Subject Description
  • Overview of Marketing management
Url
URL
2. Type docunent Subject Description
  • Desirable manners for research the market
Url
URL
3. Type docunent Subject Description
  • Concept of customer and how to deal with them
Url
URL
4. Type docunent Subject Description
  • Various strategy in market
Url
URL
5. Type docunent Subject Description
  • Defines segmentation and show the examples
Url
URL
6. Type docunent Subject Description
  • Showing what is the targeting and what should depend on a making choice
Url
URL
7. Type docunent Subject Description
  • What is the positioning, positioning tool and slogan
Url
URL
8. Type docunent Subject Description
  • Lifecycle and attributes of product
Url
URL
9. Type docunent Subject Description
  • Service is marketability formless commodity
Url
URL
10. Type docunent Subject Description
  • How to approach and shape the promotion
Url
URL
11. Type docunent Subject Description
  • Staple way to publicrelations and define of sales promotion with abuse
Url
URL
12. Type docunent Subject Description
  • What kind of pricing process exist
Url
URL
13. Type docunent Subject Description
  • Lecture about merketing channels
Url
URL
14. Type docunent Subject Description
  • Define of social marketing and compare it with consumer marketing
Url
URL
15. Type docunent Subject Description
  • Final exam
Url
URL