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Global Marketing

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    • Category : Social Sciences > Economics & Finance
    • Keyword : Marketing,Foreign entry,Branding,Pricing,Advertising
    • Taught by : Aron Stevens
    • Created By : Dongguk University
    • Offered By : KOCW
    • Date Added : 2019.10.08

    This course covers the subject of global marketingLectures include areas such as brandingpricing, advertisingforeign entryculture and more as each area relates to globalization and global firms.

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Number of lessons: 15 facebook twitter line whatsapp kakaotalk

차시별 강의
No Contents Type & Play Subject Description URL
1. Type weblink Subject Description
  • Introduction to Global Marketing
Url
URL
2. Type weblink Subject Description
  • Theories of Global Marketing
Url
URL
3. Type weblink Subject Description
  • Introduction to Culture and marketing
Url
URL
4. Type weblink Subject Description
  • Political Risk, Macroeconomics, Environmental Research, PLC
Url
URL
5. Type weblink Subject Description
  • Exporting, Entry Mode Selection
Url
URL
6. Type weblink Subject Description
  • Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI.
Url
URL
7. Type weblink Subject Description
  • Local Marketing, Consumer decision process, local market research
Url
URL
8. Type weblink Subject Description
  • Mature Markets, Japan, EU, Australia and New Zealand, North America
Url
URL
9. Type weblink Subject Description
  • New Growth Markets, Latin America, Asian New Growth Markets
Url
URL
10. Type weblink Subject Description
  • Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India
Url
URL
11. Type weblink Subject Description
  • Global Strategy, STP, Diversification, Focused
Url
URL
12. Type weblink Subject Description
  • Global Products and Services, New product development, Services
Url
URL
13. Type weblink Subject Description
  • Global Branding, Nation Branding, Brand equity and managing brands
Url
URL
14. Type weblink Subject Description
  • Global advertising companies, Selected Countries, Communication process, Campaign Planning
Url
URL
15. Type weblink Subject Description
  • Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling
Url
URL