ACU-OER

Global Marketing

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- Category : Social Sciences > Economics & Finance
- Keyword : Marketing,Foreign entry,Branding,Pricing,Advertising
- Taught by : Aron Stevens
- Created By : Dongguk University
- Offered By : KOCW
- Date Added : 2019.10.08
This course covers the subject of global marketingLectures include areas such as brandingpricing, advertisingforeign entryculture and more as each area relates to globalization and global firms.

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Number of lessons: 15

차시별 강의
No	Contents Type & Play	Subject	Description	URL
1.	Type	Subject Global Marketing Task	Description Introduction to Global Marketing	Url URL
2.	Type	Subject Theoretical Foundations	Description Theories of Global Marketing	Url URL
3.	Type	Subject Cultural Foundations	Description Introduction to Culture and marketing	Url URL
4.	Type	Subject Country Attractiveness	Description Political Risk, Macroeconomics, Environmental Research, PLC	Url URL
5.	Type	Subject Export Expansion	Description Exporting, Entry Mode Selection	Url URL
6.	Type	Subject Licensing, Strategic alliances and FDI	Description Entry Mode Selection, Licensing & Franchising, Strategic Alliances & Joint Ventures, and FDI.	Url URL
7.	Type	Subject Understanding Local Customers	Description Local Marketing, Consumer decision process, local market research	Url URL
8.	Type	Subject Local Marketing in Mature Markets	Description Mature Markets, Japan, EU, Australia and New Zealand, North America	Url URL
9.	Type	Subject Local Marketing in New Growth Markets	Description New Growth Markets, Latin America, Asian New Growth Markets	Url URL
10.	Type	Subject Local Marketing in Emerging Markets	Description Emerging Markets, BRICs, Marketing in Developing Countries, Russia, China, India	Url URL
11.	Type	Subject Global Marketing Strategy	Description Global Strategy, STP, Diversification, Focused	Url URL
12.	Type	Subject Global Products and Services	Description Global Products and Services, New product development, Services	Url URL
13.	Type	Subject Global Branding	Description Global Branding, Nation Branding, Brand equity and managing brands	Url URL
14.	Type	Subject Global Advertising	Description Global advertising companies, Selected Countries, Communication process, Campaign Planning	Url URL
15.	Type	Subject Global Promotion, E-Commerce, and Personal Selling	Description Global Sales Promotion, Direct Marketing, E-commerce, Personal Selling	Url URL