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Cultural Difference & Consumer BehaviourInternational Marketing

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    • Category : Social Sciences > Economics & Finance
    • Taught by : Inwoo Jun
    • Created By : Wonkwang University
    • Offered By : KOCW
    • Date Added : 2016.12.26
    • Hits : 445
    • Keyword : Global culture,Corporate culture,Consumer behavior,Consumer needs,Cross-cultural analysis

    This lecture identifies the concept of cultural difference and its effect on the consumer behaviour.

    Creative Commons License
    This work is licensed under a
    Creative Commons
    Attribution-NonCommercial 4.0
    International License    .     Add Bookmark
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