The modern business environments surrounding firms are uncertain, highly competitive, dynamic, complex and less predictable. Under this tough circumstance, International Marketing is no longer the preserve of large organizations; the marketplace has become global. To avoid economic isolation, managers of any organization need to be aware of the opportunities and challenges provided by global markets and how to extend their knowledge and marketing skills in order to be successful in the global market context. Through this course, students will be able to demonstrate an understanding of the complexities of the global marketing environments, and strengthen their knowledge and capability for developing, implementing, and managing global marketing issues.