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Global Market Entry ModesInternational Marketing

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    • Category : Social Sciences > Economics & Finance
    • Taught by : Inwoo Jun
    • Created By : Wonkwang University
    • Offered By : KOCW
    • Date Added : 2016.12.26
    • Hits : 504
    • Keyword : Market entry,Exporting,International licensing,International franchising,FDI

    This lecture introduces various modes of global entry.

    Creative Commons License
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    International License
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